CHALLENGE ︎ Most Canadians feel like just a number to their bank. No added value, no recognition, nothing that shows they actually see the progress they’ve made in their lives. ︎THE IDEA ︎ Introduce CIBC’s new Smart Account that rewards you through every stage of life, using the actual stages.
THE TEAM︎︎︎
Client: CIBC
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CDs: Gerardo Agbuya, Jesse Wilks, Zuheir Kotob, Jason Soy
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Producer: Sara Teasdale
Strategist: Rami Dudin
Directors: Hoffman / Metoyer
Editor: Michael Barker
Client: CIBC
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CDs: Gerardo Agbuya, Jesse Wilks, Zuheir Kotob, Jason Soy
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Producer: Sara Teasdale
Strategist: Rami Dudin
Directors: Hoffman / Metoyer
Editor: Michael Barker