CHALLENGE ︎ KFC is the perfect meal for get-togethers. But sadly, most Canadians just don’t turn to it around the holiday season. So, how do you break through all the holiday noise and make KFC synonymous with the season?︎STRATEGY ︎ Turn KFC’s iconic bucket into a new holiday tradition.
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THE TEAM︎︎︎
Client: KFC Canada
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CD: Cindy Marie Navarro
ACD: Kyla Galloway
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Photographer: Adrian Armstrong
Production: Fuze
Client: KFC Canada
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CD: Cindy Marie Navarro
ACD: Kyla Galloway
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Photographer: Adrian Armstrong
Production: Fuze
AWARDS🏆
2025 One Show Merit - Innovation / Use of Media in Print & Promotion
2025 One Show Merit - Innovation / Use of Media in Print & Promotion