Marina Khouzam

The Sleep Responsively campaign was dedicated to informing people that in order to get real sleep, they needed both a quality mattress and to meet their mattress halfway.

So we created a microsite and sleep care guide that did just that, helped inform people on real sleep care. Both the sleep care guide and the microsite embodied the idea of meeting your mattress halfway. The first half is full of tips, exercises and techniques—all of the things you can to do help yourself get to sleep. The second half is all about the mattress and what it does to help you get real sleep.