CHALLENGE ︎ When Trump reignited a trade war against Canada, there was an unignorable wave of Canadian pride that swept the country. But how does Skip, a Canadian-born delivery service, give Canadians a way to celebrate and support Canada? ︎THE IDEA ︎ While most brands responded with predictable patriotism and generic ads, Skip celebrated what makes Canada unique by turning Canadian-spelled words into discount codes. Giving shoppers even more reason to spell things the Canadian way.
THE TEAM︎︎︎
Client: Skip
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CD: Cindy Marie Navarro
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Strategist: Rami Dudin
Editors: Adrian Ryan, Marcus Barrie
Client: Skip
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CD: Cindy Marie Navarro
Art Director: Marina Khouzam
Copywriter: Ethan Gans
Strategist: Rami Dudin
Editors: Adrian Ryan, Marcus Barrie
AWARDS🏆
Cannes – Real-Time Contextual Content (Shortlist)
Strategy – Digital Idea Of The Year
Cannes – Real-Time Contextual Content (Shortlist)
Strategy – Digital Idea Of The Year