CHALLENGE ︎ Rebrand and position Stonemill Bakehouse to stand out from fast, factory bread companies.︎STRATEGY ︎ Create a new category: slow crafted bread.
THE TEAM︎︎︎
Client: Stonemill Bakehouse
Agency: Mass Minority
CCO & CD: Brett Channer, Tyler Serr
Strategy: Esmé Rottschafer
Art Directer: Marina Khouzam
Copywriter: Roya Hakami
Designer: Marina Khouzam & John Tisdale
Client: Stonemill Bakehouse
Agency: Mass Minority
CCO & CD: Brett Channer, Tyler Serr
Strategy: Esmé Rottschafer
Art Directer: Marina Khouzam
Copywriter: Roya Hakami
Designer: Marina Khouzam & John Tisdale
AWARDS🏆
2017 Applied Arts Design for Packaging
2017 Silver Cassies for Brand Reawakening
2017 Applied Arts Design for Packaging
2017 Silver Cassies for Brand Reawakening