CHALLENGE ︎ Positioning NYGH as one of the leading providers for labor and delivery care, while also driving awareness to recruit new donors.︎STRATEGY ︎ Create a first of its kind book for a hospital, full of all the real things no one talks about when it comes to pregnancy, birth, and beyond.
THE TEAM︎︎︎
Client: NYGH
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CDs: Cindy Marie Navarro, Domenique Raso
Art Director: Cindy Marie Navarro Copywriter: Domenique Raso
Designer: Marina Khouzam
Illustrator: Emilie Muszczak Photographer: Teaunna Gray
Client: NYGH
Agency: Courage Inc.
CCOs: Dhaval Bhatt, Joel Holtby
CDs: Cindy Marie Navarro, Domenique Raso
Art Director: Cindy Marie Navarro Copywriter: Domenique Raso
Designer: Marina Khouzam
Illustrator: Emilie Muszczak Photographer: Teaunna Gray
AWARDS🏆
2025 Atomic Awards:
Gold - Niche Targeting
Bronze - Best Print/Out-Of-Home
Bronze - AToMiC PR
2024 One Show: Merit - Books / Booklets / Brochure
2024 D&AD: Short List - Health & Wellbeing / Direct
2024 Marketing Awards:
Gold - Community Building
Silver - Health & Wellness Education and Advocacy
Silver - Campaign Led by PR
2024 Applied Arts - Art Direction for Static Ads
2024 ADCC:
Gold - Brand Utility
Silver - Non-Profit & Public Service
2024 CMAs:
Top Cause
Gold - Business/Brand Impact
Gold - Customer Experience & Shopper Marketing
Gold - Engagement
2024 MIAs:
Public Service Best Of Show
Gold - Best Integrated Campaign
Gold - Best in Print Platforms
Gold - Best in Consumer Engagement
2025 Atomic Awards:
Gold - Niche Targeting
Bronze - Best Print/Out-Of-Home
Bronze - AToMiC PR
2024 One Show: Merit - Books / Booklets / Brochure
2024 D&AD: Short List - Health & Wellbeing / Direct
2024 Marketing Awards:
Gold - Community Building
Silver - Health & Wellness Education and Advocacy
Silver - Campaign Led by PR
2024 Applied Arts - Art Direction for Static Ads
2024 ADCC:
Gold - Brand Utility
Silver - Non-Profit & Public Service
2024 CMAs:
Top Cause
Gold - Business/Brand Impact
Gold - Customer Experience & Shopper Marketing
Gold - Engagement
2024 MIAs:
Public Service Best Of Show
Gold - Best Integrated Campaign
Gold - Best in Print Platforms
Gold - Best in Consumer Engagement