https://marinakhouzam.com Marina Khouzam Thu, 05 Mar 2026 23:25:37 +0000 https://marinakhouzam.com en https://marinakhouzam.com/Nav Thu, 27 Oct 2022 17:43:10 +0000 Marina Khouzam https://marinakhouzam.com/Nav &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; ⑴Spell Codes🤑&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f92d398efd5684b8663e7405a4b31e50099c92dbfc377cf3cefd8de4a575222/Work-Detail-Image_2-Wide_2880x1620.gif" data-mid="240129497" border="0" src="https://freight.cargo.site/w/1000/i/9f92d398efd5684b8663e7405a4b31e50099c92dbfc377cf3cefd8de4a575222/Work-Detail-Image_2-Wide_2880x1620.gif" /> ⑵Kentucky Fried Carols🎵&nbsp;<img width="11325" height="8494" width_o="11325" height_o="8494" data-src="https://freight.cargo.site/t/original/i/137361aec659e812864d8f245a485fb0cbe483b78135565ae4fd0f4fe5c08103/Extra1_v2.jpg" data-mid="235292615" border="0" src="https://freight.cargo.site/w/1000/i/137361aec659e812864d8f245a485fb0cbe483b78135565ae4fd0f4fe5c08103/Extra1_v2.jpg" /> ⑶What No One Tells You🍼&nbsp;<img width="6222" height="3500" width_o="6222" height_o="3500" data-src="https://freight.cargo.site/t/original/i/be67d3b5438c44a9451092131ad5e6e6064cc61040270683a91f8c571302b104/What-No-One-Tells-You-When-You_re-Expecting-_-Promo-Image-1.jpg" data-mid="235293436" border="0" src="https://freight.cargo.site/w/1000/i/be67d3b5438c44a9451092131ad5e6e6064cc61040270683a91f8c571302b104/What-No-One-Tells-You-When-You_re-Expecting-_-Promo-Image-1.jpg" /> ⑷Stages💳 &nbsp;<img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/afec7d5f83853984d6455bd74bd792fd837a3f5e5558a608d610093524aba047/Screenshot-2026-03-05-at-6.52.01PM.png" data-mid="245676133" border="0" src="https://freight.cargo.site/w/1000/i/afec7d5f83853984d6455bd74bd792fd837a3f5e5558a608d610093524aba047/Screenshot-2026-03-05-at-6.52.01PM.png" /> ⑸Stonemill Bakehouse🍞 &nbsp;<img width="2332" height="1200" width_o="2332" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e3a97ac8f26ee129a7d3e93575faa70ade05eb432855a6de5308dc0f1dbce8ad/MK_Website_StonemillPackaging_AuthenticSourdoughRye_V2.jpg" data-mid="157227005" border="0" src="https://freight.cargo.site/w/1000/i/e3a97ac8f26ee129a7d3e93575faa70ade05eb432855a6de5308dc0f1dbce8ad/MK_Website_StonemillPackaging_AuthenticSourdoughRye_V2.jpg" /> ⑹Sleep Responsively💤 &nbsp; ⑺<img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/94f139ca3a70e87fa8f9126fece24af9e4995438b23b6d56055fb7027f73e268/PerfectBinding-Mockup_Cover.jpg" data-mid="157227374" border="0" src="https://freight.cargo.site/w/1000/i/94f139ca3a70e87fa8f9126fece24af9e4995438b23b6d56055fb7027f73e268/PerfectBinding-Mockup_Cover.jpg" />#BreakTheBehaviour💬️ &nbsp;<img width="2385" height="1472" width_o="2385" height_o="1472" data-src="https://freight.cargo.site/t/original/i/b4cf7a7073d33bb6c8d7ddc3fdc9bc61e7fb1337210c5bc540109dd8e66fbc2e/BTB_3.png" data-mid="158122607" border="0" src="https://freight.cargo.site/w/1000/i/b4cf7a7073d33bb6c8d7ddc3fdc9bc61e7fb1337210c5bc540109dd8e66fbc2e/BTB_3.png" /> ⑻Canada150🍁 &nbsp;<img width="3453" height="2213" width_o="3453" height_o="2213" data-src="https://freight.cargo.site/t/original/i/c3ce64860acaeed837ebffe1a93d2f345982b26be4ca430ffc72f6f5bb12e5b4/Stonemill_CHG_C2C_SLICED-BREAD-ONLY.png" data-mid="158286159" border="0" src="https://freight.cargo.site/w/1000/i/c3ce64860acaeed837ebffe1a93d2f345982b26be4ca430ffc72f6f5bb12e5b4/Stonemill_CHG_C2C_SLICED-BREAD-ONLY.png" /> ⑼Celebrate Slow🏃 &nbsp;<img width="2808" height="1872" width_o="2808" height_o="1872" data-src="https://freight.cargo.site/t/original/i/a57c6100596e519dc21d47c78f32813f4996d354c947b7fa535dc048fe962550/IMG_0805.jpg" data-mid="158122623" border="0" src="https://freight.cargo.site/w/1000/i/a57c6100596e519dc21d47c78f32813f4996d354c947b7fa535dc048fe962550/IMG_0805.jpg" /> ⑽Cancer Never Takes A Holiday💛&nbsp;<img width="3170" height="1774" width_o="3170" height_o="1774" data-src="https://freight.cargo.site/t/original/i/a927928c7595e3163b38dbad7474bf374d840e794206c05eb1ece7e2844a1bea/CCS-HOL-30s_FinalFamily.png" data-mid="158124686" border="0" src="https://freight.cargo.site/w/1000/i/a927928c7595e3163b38dbad7474bf374d840e794206c05eb1ece7e2844a1bea/CCS-HOL-30s_FinalFamily.png" /> ⑾The Monochromatic Collection🏁&nbsp;<img width="3166" height="1774" width_o="3166" height_o="1774" data-src="https://freight.cargo.site/t/original/i/543c426c2055ee395a0354f1d607b04fce56a0a2dd7688c9d5363dea538388a6/HERO-CAR_2-NO-SUPERS.png" data-mid="158227649" border="0" src="https://freight.cargo.site/w/1000/i/543c426c2055ee395a0354f1d607b04fce56a0a2dd7688c9d5363dea538388a6/HERO-CAR_2-NO-SUPERS.png" /> https://marinakhouzam.com/Skip-Spell-Codes Sat, 01 Nov 2025 00:05:38 +0000 Marina Khouzam https://marinakhouzam.com/Skip-Spell-Codes CHALLENGE ︎ When Trump reignited a trade war against Canada, there was an unignorable wave of Canadian pride that swept the country. But how does Skip, a Canadian-born delivery service, give Canadians a way to celebrate and support Canada? ︎THE IDEA ︎ While most brands responded with predictable patriotism and generic ads, Skip celebrated what makes Canada unique by turning Canadian-spelled words into discount codes. Giving shoppers even more reason to spell things the Canadian way. <img width="5924" height="4472" width_o="5924" height_o="4472" data-src="https://freight.cargo.site/t/original/i/292efd155be7f07465e673734bfe9f95dbf54f23570b1e54d8837f6bb44ceaa8/Skip_Spell-Codes-Secondary-Asset.png" data-mid="240129487" border="0" src="https://freight.cargo.site/w/1000/i/292efd155be7f07465e673734bfe9f95dbf54f23570b1e54d8837f6bb44ceaa8/Skip_Spell-Codes-Secondary-Asset.png" /> THE TEAM︎︎︎Client: SkipAgency: Courage Inc.CCOs: Dhaval Bhatt, Joel Holtby CD: Cindy Marie Navarro Art Director: Marina Khouzam Copywriter: Ethan Gans Producer:&nbsp;Adriana Laborde,&nbsp;Veronica Coles Strategist: Rami Dudin Editors: Adrian Ryan, Marcus Barrie AWARDS🏆 2026 Webby Award:&nbsp;Advertising, Media &amp; PR - Best Shopping or Social Commerce Campaign 2026 One Show: Merit – Current Event Response/Real-Time Reactive Merit – The Indies - Direct Marketing 2026 Campaign Big Global Awards: Gold Social 2025 Cannes: Shortlist – Digital Craft 2025 Strategy: Digital Idea Of The Year 2025 ADCC: Silver – Direct - Digital &amp; Online Bronze – Digital - Social Media Bronze – PR - Community Building 2025 CMAs: Gold –&nbsp;Retail/Consumer Business, Engagement Bronze –&nbsp;Retail/Consumer Business, Innovative Media 2025 Applied Arts: Social - Series https://marinakhouzam.com/Kentucky-Fried-Carols Wed, 02 Jul 2025 01:09:06 +0000 Marina Khouzam https://marinakhouzam.com/Kentucky-Fried-Carols CHALLENGE ︎ KFC is the perfect meal for get-togethers. But sadly, most Canadians just don’t turn to it around the holiday season. So, how do you break through all the holiday noise and make KFC synonymous with the season?︎STRATEGY ︎ Turn KFC’s iconic bucket into a new holiday tradition. aSSAksadkaksdlasdlsa <img width="11325" height="8494" width_o="11325" height_o="8494" data-src="https://freight.cargo.site/t/original/i/0b9b4c1edf75066802fe9353d05cda5aae829433c131756ffc06ac13b7c3a416/Extra1_v2.jpg" data-mid="235291986" border="0" src="https://freight.cargo.site/w/1000/i/0b9b4c1edf75066802fe9353d05cda5aae829433c131756ffc06ac13b7c3a416/Extra1_v2.jpg" /> <img width="2644" height="1988" width_o="2644" height_o="1988" data-src="https://freight.cargo.site/t/original/i/74f4c7627119d8d22c2f81630c5ae2329723f478af5b4e6235337e08d7dd90b8/Screenshot-2024-11-28-at-4.06.11PM.png" data-mid="235291935" border="0" src="https://freight.cargo.site/w/1000/i/74f4c7627119d8d22c2f81630c5ae2329723f478af5b4e6235337e08d7dd90b8/Screenshot-2024-11-28-at-4.06.11PM.png" /> <img width="11325" height="8494" width_o="11325" height_o="8494" data-src="https://freight.cargo.site/t/original/i/e6a8a7b7d166d3ed5c9044490ef2635d334cc3f6c805601b9535c8d0dcdb11e6/Asset2a_v5.jpg" data-mid="235291933" border="0" src="https://freight.cargo.site/w/1000/i/e6a8a7b7d166d3ed5c9044490ef2635d334cc3f6c805601b9535c8d0dcdb11e6/Asset2a_v5.jpg" /> <img width="10317" height="6524" width_o="10317" height_o="6524" data-src="https://freight.cargo.site/t/original/i/bea7a94f0088e5b9da702bcb32cf6a2badb4800661aa04a1470ab5e6fa8d66d5/Extra2_v2.jpg" data-mid="235291934" border="0" src="https://freight.cargo.site/w/1000/i/bea7a94f0088e5b9da702bcb32cf6a2badb4800661aa04a1470ab5e6fa8d66d5/Extra2_v2.jpg" /> THE TEAM︎︎︎Client: KFC CanadaAgency: Courage Inc.CCOs: Dhaval Bhatt, Joel Holtby CD: Cindy Marie NavarroACD: Kyla Galloway Art Director: Marina KhouzamCopywriter: Ethan Gans Producer:&nbsp;Rachel D'Ercole Photographer: Adrian Armstrong Production: Fuze AWARDS🏆 2025 One Show Merit: Innovation/Use of Media in Print &amp; Promotion 2025 ADCCs:&nbsp; Silver – Use of Audio/Radio Bronze – Direct - Physical Item Bronze – Single Promo Shortlist – Print &amp; OOH - Advertising Misc. 2025 Applied Arts: Consumer Direct Mail/Collateral - Series&nbsp; https://marinakhouzam.com/What-No-One-Tells-You Wed, 02 Jul 2025 02:51:17 +0000 Marina Khouzam https://marinakhouzam.com/What-No-One-Tells-You CHALLENGE ︎ Positioning NYGH as one of the leading providers for labor and delivery care, while also driving awareness to recruit new donors.︎STRATEGY ︎ Create a first of its kind book for a hospital, full of all the real things no one talks about when it comes to pregnancy, birth, and beyond. <img width="4000" height="2756" width_o="4000" height_o="2756" data-src="https://freight.cargo.site/t/original/i/1e7d80cc7ebf57ac793f00ae82524fa73bd95cc453e0dcc967ce98973f2a4891/NYGH-WNOTY_SupportingImage-1.jpg" data-mid="235293210" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1e7d80cc7ebf57ac793f00ae82524fa73bd95cc453e0dcc967ce98973f2a4891/NYGH-WNOTY_SupportingImage-1.jpg" /> <img width="4112" height="2307" width_o="4112" height_o="2307" data-src="https://freight.cargo.site/t/original/i/e255a1c4ca0a5e91f31dcec61e6f6cae3e252692c12bc3f248acf9250b0ecd13/NYGH-WNOTY_Supporting-SocialNose-7b.jpg" data-mid="235293222" border="0" src="https://freight.cargo.site/w/1000/i/e255a1c4ca0a5e91f31dcec61e6f6cae3e252692c12bc3f248acf9250b0ecd13/NYGH-WNOTY_Supporting-SocialNose-7b.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4f1f61136a768cf171a57c2c5219cc64ff3d7106ed7906134c36a4ca90fed75e/OS_NYGH-WNOTY_Supporting-OOH_9.jpg" data-mid="235293215" border="0" src="https://freight.cargo.site/w/1000/i/4f1f61136a768cf171a57c2c5219cc64ff3d7106ed7906134c36a4ca90fed75e/OS_NYGH-WNOTY_Supporting-OOH_9.jpg" /> <img width="7000" height="4248" width_o="7000" height_o="4248" data-src="https://freight.cargo.site/t/original/i/ec91fda39189af3fb65b930b76b337891d0a5da91b00e1cc6d3b1711fcd4397e/NYGH-WNOTY_SupportingImage-8.jpg" data-mid="235293214" border="0" src="https://freight.cargo.site/w/1000/i/ec91fda39189af3fb65b930b76b337891d0a5da91b00e1cc6d3b1711fcd4397e/NYGH-WNOTY_SupportingImage-8.jpg" /> THE TEAM︎︎︎Client: NYGHAgency: Courage Inc.CCOs: Dhaval Bhatt, Joel Holtby CDs: Cindy Marie Navarro, Domenique Raso Art Director: Cindy Marie&nbsp;Navarro Copywriter: Domenique Raso Designer: Marina Khouzam Producer:&nbsp;Rachel D’Ercole,&nbsp;Sharon Langlotz Illustrator: Emilie Muszczak Photographer: Teaunna Gray AWARDS🏆 2025 Atomic Awards: Gold - Niche Targeting Bronze - Best Print/Out-Of-Home Bronze - AToMiC PR 2024 One Show: Merit - Books / Booklets / Brochure 2024 D&amp;AD:&nbsp;Short List - Health &amp; Wellbeing / Direct&nbsp; 2024 Marketing Awards: Gold - Community Building Silver - Health &amp; Wellness Education and Advocacy Silver - Campaign Led by PR 2024 Applied Arts - Art Direction for Static Ads 2024 ADCC: Gold - Brand Utility Silver - Non-Profit &amp; Public Service 2024 CMAs: Top Cause Gold - Business/Brand Impact Gold - Customer Experience &amp; Shopper Marketing Gold - Engagement 2024 MIAs: Public Service Best Of Show Gold - Best Integrated Campaign Gold - Best in Print PlatformsGold - Best in Consumer Engagement https://marinakhouzam.com/CIBC-Stages Thu, 05 Mar 2026 23:25:37 +0000 Marina Khouzam https://marinakhouzam.com/CIBC-Stages CHALLENGE ︎ Most Canadians feel like just a number to their bank. No added value, no recognition, nothing that shows they actually see the progress they’ve made in their lives. ︎THE IDEA ︎ Introduce CIBC’s new Smart Account that rewards you through every stage of life, using the actual stages. <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/d831be5c2d66a1e1818cf816f216cf21d8a0f69edf0e20f37537bbd7103187f3/Screenshot-2026-03-05-at-6.50.21PM.png" data-mid="245676046" border="0" src="https://freight.cargo.site/w/1000/i/d831be5c2d66a1e1818cf816f216cf21d8a0f69edf0e20f37537bbd7103187f3/Screenshot-2026-03-05-at-6.50.21PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/fd1a1e3c24bd1ed2f110b43052a99b03f95d1d5f83978ab526a742ebcbf3d6d1/Screenshot-2026-03-05-at-6.51.03PM.png" data-mid="245676047" border="0" src="https://freight.cargo.site/w/1000/i/fd1a1e3c24bd1ed2f110b43052a99b03f95d1d5f83978ab526a742ebcbf3d6d1/Screenshot-2026-03-05-at-6.51.03PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/d99832a6fc9ff631695a75feb09bcdea4573ec91bea0c505fbac103942faff11/Screenshot-2026-03-05-at-6.51.46PM.png" data-mid="245676048" border="0" src="https://freight.cargo.site/w/1000/i/d99832a6fc9ff631695a75feb09bcdea4573ec91bea0c505fbac103942faff11/Screenshot-2026-03-05-at-6.51.46PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/f7a909c022cec62d954f0c410019e217e8e8fd7c59fed9ecf9857ff922adb423/Screenshot-2026-03-05-at-6.53.28PM.png" data-mid="245676053" border="0" src="https://freight.cargo.site/w/1000/i/f7a909c022cec62d954f0c410019e217e8e8fd7c59fed9ecf9857ff922adb423/Screenshot-2026-03-05-at-6.53.28PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/ad7cb4cf7e7243b5ea4ebd20d2ccec39c914b339c72143ecd4a54171ecc757d6/Screenshot-2026-03-05-at-6.52.01PM.png" data-mid="245676049" border="0" src="https://freight.cargo.site/w/1000/i/ad7cb4cf7e7243b5ea4ebd20d2ccec39c914b339c72143ecd4a54171ecc757d6/Screenshot-2026-03-05-at-6.52.01PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/b851db22152ddeac6e40675942e289d3e428f981e536aa910ad2b47be460b423/Screenshot-2026-03-05-at-7.06.33PM.png" data-mid="245676103" border="0" src="https://freight.cargo.site/w/1000/i/b851db22152ddeac6e40675942e289d3e428f981e536aa910ad2b47be460b423/Screenshot-2026-03-05-at-7.06.33PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/4268ff33b62d2c25e2367827c82181087ab0b9a6a7247b034b1e47567e6278a9/Screenshot-2026-03-05-at-6.52.18PM.png" data-mid="245676050" border="0" src="https://freight.cargo.site/w/1000/i/4268ff33b62d2c25e2367827c82181087ab0b9a6a7247b034b1e47567e6278a9/Screenshot-2026-03-05-at-6.52.18PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/0651b01b3446cddd3ea3c336129dd5e29a5144819f63c358135a07075a39097c/Screenshot-2026-03-05-at-6.52.55PM.png" data-mid="245676051" border="0" src="https://freight.cargo.site/w/1000/i/0651b01b3446cddd3ea3c336129dd5e29a5144819f63c358135a07075a39097c/Screenshot-2026-03-05-at-6.52.55PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/d068a57c0ecc2c8c0c5a5d7fb173aa5d1dc660c25fbc2b23a2e49c8a73a7b9fe/Screenshot-2026-03-05-at-6.53.19PM.png" data-mid="245676052" border="0" src="https://freight.cargo.site/w/1000/i/d068a57c0ecc2c8c0c5a5d7fb173aa5d1dc660c25fbc2b23a2e49c8a73a7b9fe/Screenshot-2026-03-05-at-6.53.19PM.png" /> <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/b3de2dde1f60dd57b441d08d56f2f50658166d02c2efe212eec662aa2c755822/Screenshot-2026-03-05-at-6.54.15PM.png" data-mid="245676054" border="0" src="https://freight.cargo.site/w/1000/i/b3de2dde1f60dd57b441d08d56f2f50658166d02c2efe212eec662aa2c755822/Screenshot-2026-03-05-at-6.54.15PM.png" /> THE TEAM︎︎︎Client: CIBCAgency: Courage Inc.CCOs: Dhaval Bhatt, Joel Holtby CDs: Gerardo Agbuya, Jesse Wilks, Zuheir Kotob, Jason Soy Art Director: Marina Khouzam Copywriter: Ethan Gans Producer:&nbsp;Sara Teasdale Strategist: Rami DudinDirectors: Hoffman / Metoyer Editor: Michael Barker https://marinakhouzam.com/Stonemill-Bakehouse Thu, 27 Oct 2022 17:43:12 +0000 Marina Khouzam https://marinakhouzam.com/Stonemill-Bakehouse CHALLENGE&nbsp;︎ Rebrand and position Stonemill Bakehouse to stand out from fast, factory bread companies.︎STRATEGY&nbsp;︎ Create a new category: slow crafted bread. <img width="3504" height="5256" width_o="3504" height_o="5256" data-src="https://freight.cargo.site/t/original/i/f346e1e29d924c501bfdba2f730e8bf758a53bb18716f76dafe45e772b0fe2fc/offset_comp_423973.jpg" data-mid="157196825" border="0" src="https://freight.cargo.site/w/1000/i/f346e1e29d924c501bfdba2f730e8bf758a53bb18716f76dafe45e772b0fe2fc/offset_comp_423973.jpg" /> <img width="1556" height="1556" width_o="1556" height_o="1556" data-src="https://freight.cargo.site/t/original/i/61b96c8409575b1ef935419b59142a236ef4ffd3cdf30360b3f362ab14bdec00/StonemillSticker_ProcessBlack.png" data-mid="157228411" border="0" src="https://freight.cargo.site/w/1000/i/61b96c8409575b1ef935419b59142a236ef4ffd3cdf30360b3f362ab14bdec00/StonemillSticker_ProcessBlack.png" /> <img width="2332" height="1200" width_o="2332" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e3a97ac8f26ee129a7d3e93575faa70ade05eb432855a6de5308dc0f1dbce8ad/MK_Website_StonemillPackaging_AuthenticSourdoughRye_V2.jpg" data-mid="157197521" border="0" src="https://freight.cargo.site/w/1000/i/e3a97ac8f26ee129a7d3e93575faa70ade05eb432855a6de5308dc0f1dbce8ad/MK_Website_StonemillPackaging_AuthenticSourdoughRye_V2.jpg" /> <img width="485" height="404" width_o="485" height_o="404" data-src="https://freight.cargo.site/t/original/i/1932aa3759a4141fc5768103963263bdc87c3688178cfea155a7f06d317a1958/hearts.png" data-mid="157229257" border="0" src="https://freight.cargo.site/w/485/i/1932aa3759a4141fc5768103963263bdc87c3688178cfea155a7f06d317a1958/hearts.png" /> <img width="4009" height="6005" width_o="4009" height_o="6005" data-src="https://freight.cargo.site/t/original/i/e3a375bda10cc48238247e278342ba839dc079d8892078cc6e0627f0e9f0b12e/DSC_5536.jpg" data-mid="157228618" border="0" src="https://freight.cargo.site/w/1000/i/e3a375bda10cc48238247e278342ba839dc079d8892078cc6e0627f0e9f0b12e/DSC_5536.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/747a08b619880ae99191ce4a943e915d338382f3f557e37650804124bc4119c0/sliced.png" data-mid="157228498" border="0" src="https://freight.cargo.site/w/800/i/747a08b619880ae99191ce4a943e915d338382f3f557e37650804124bc4119c0/sliced.png" /> <img width="3594" height="5391" width_o="3594" height_o="5391" data-src="https://freight.cargo.site/t/original/i/c776e7aab03500242d9fbdd8c8146678011e01fe816f0c93ad28c35b8a8deb25/shutterstock_319615109.jpg" data-mid="157197511" border="0" src="https://freight.cargo.site/w/1000/i/c776e7aab03500242d9fbdd8c8146678011e01fe816f0c93ad28c35b8a8deb25/shutterstock_319615109.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ba98ec242ecb39577e065ef18a779da8e9253b68a7344e693485d5dd415e5c1d/picnic-2.png" data-mid="157228468" border="0" src="https://freight.cargo.site/w/800/i/ba98ec242ecb39577e065ef18a779da8e9253b68a7344e693485d5dd415e5c1d/picnic-2.png" /> <img width="592" height="423" width_o="592" height_o="423" data-src="https://freight.cargo.site/t/original/i/0a1b2b129e784508ed69449f6ed093a2d25aec971c5e7725e71140a0ce6575b6/bees.png" data-mid="157229247" border="0" src="https://freight.cargo.site/w/592/i/0a1b2b129e784508ed69449f6ed093a2d25aec971c5e7725e71140a0ce6575b6/bees.png" /> THE TEAM︎︎︎Client: Stonemill BakehouseAgency: Mass MinorityCCO &amp; CD: Brett Channer, Tyler Serr Strategy: Esmé Rottschafer Art Director: Marina KhouzamCopywriter: Roya Hakami Designer: Marina Khouzam &amp; John Tisdale AWARDS🏆 2017 Applied Arts Design for Packaging 2017 Silver Cassies for Brand Reawakening https://marinakhouzam.com/Serta-Sleep-Responsively Thu, 27 Oct 2022 17:43:12 +0000 Marina Khouzam https://marinakhouzam.com/Serta-Sleep-Responsively CHALLENGE ︎ Don’t sell mattresses, sell sleep. ︎STRATEGY ︎ Serta mattreses respond to your changing comfort needs. The Sleep Responsively campaign was dedicated to informing people that in order to get real sleep, they needed both a quality mattress and to meet their mattress halfway. So we created a microsite and sleep care guide that did just that, helped inform people on real sleep care. Both the sleep care guide and the microsite embodied the idea of meeting your mattress halfway. The first half is full of tips, exercises and techniques—all of the things you can to do help yourself get to sleep. The second half is all about the mattress and what it does to help you get real sleep. <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/94f139ca3a70e87fa8f9126fece24af9e4995438b23b6d56055fb7027f73e268/PerfectBinding-Mockup_Cover.jpg" data-mid="157199218" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/94f139ca3a70e87fa8f9126fece24af9e4995438b23b6d56055fb7027f73e268/PerfectBinding-Mockup_Cover.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1bb3691ec3cd73558b705dd047605b446b772124570066ddcfd4b51f425304cf/PerfectBinding-Mockup_Inside-Spread.jpg" data-mid="157199220" border="0" src="https://freight.cargo.site/w/1000/i/1bb3691ec3cd73558b705dd047605b446b772124570066ddcfd4b51f425304cf/PerfectBinding-Mockup_Inside-Spread.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a5b16217358b7b4e711ad3d68c3b22f2bcb768b80ffd2f397c82a7d7ae0606b3/PerfectBinding-Mockup_Inside-Spread-2.jpg" data-mid="157199219" border="0" src="https://freight.cargo.site/w/1000/i/a5b16217358b7b4e711ad3d68c3b22f2bcb768b80ffd2f397c82a7d7ae0606b3/PerfectBinding-Mockup_Inside-Spread-2.jpg" /> <img width="2332" height="1937" width_o="2332" height_o="1937" data-src="https://freight.cargo.site/t/original/i/f7b84cf8232c9bc654e78ca993c8b97d7fb5cd4804d6f0a4879449efde007ce4/MK_Website_SleepResponsivelyLogo-Website_V3-2.jpg" data-mid="157977707" border="0" src="https://freight.cargo.site/w/1000/i/f7b84cf8232c9bc654e78ca993c8b97d7fb5cd4804d6f0a4879449efde007ce4/MK_Website_SleepResponsivelyLogo-Website_V3-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56c13a7907c215bc6e6ac1fa39fd743a5a508b26bf646ce617ddc1b8dbfbbf74/1.2.3_DailyReflection.png" data-mid="157979252" border="0" src="https://freight.cargo.site/w/1000/i/56c13a7907c215bc6e6ac1fa39fd743a5a508b26bf646ce617ddc1b8dbfbbf74/1.2.3_DailyReflection.png" /> <img width="3080" height="2297" width_o="3080" height_o="2297" data-src="https://freight.cargo.site/t/original/i/cd9551ec5f57c689086ed56b0bd8029cc6c8a3a990eed34fd7aff846289c1a55/12.-Yoga_Seated_10096_V2.jpg" data-mid="157979355" border="0" src="https://freight.cargo.site/w/1000/i/cd9551ec5f57c689086ed56b0bd8029cc6c8a3a990eed34fd7aff846289c1a55/12.-Yoga_Seated_10096_V2.jpg" /> <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/d6fe3d7f57a19aa1df4bb4496c56b9ecd1e01a9d6d0431bc2fef3323e4b3d083/01.-Multiple_Exposure_Jordana_jun21.jpg" data-mid="157979320" border="0" src="https://freight.cargo.site/w/1000/i/d6fe3d7f57a19aa1df4bb4496c56b9ecd1e01a9d6d0431bc2fef3323e4b3d083/01.-Multiple_Exposure_Jordana_jun21.jpg" /> <img width="3300" height="3350" width_o="3300" height_o="3350" data-src="https://freight.cargo.site/t/original/i/72c231a61cd9be3a03e170adf9c5fb4b22bb6792031760b9078253abf87a0f80/05.-MuscleRelaxation_10463.jpg" data-mid="157979322" border="0" src="https://freight.cargo.site/w/1000/i/72c231a61cd9be3a03e170adf9c5fb4b22bb6792031760b9078253abf87a0f80/05.-MuscleRelaxation_10463.jpg" /> <img width="3080" height="2314" width_o="3080" height_o="2314" data-src="https://freight.cargo.site/t/original/i/126dab260ae4e1ae176f3bef897ee1508d121a4ff96a1b3fc5898960fff7d799/07.-Stretch_Neck_10166.jpg" data-mid="157979323" border="0" src="https://freight.cargo.site/w/1000/i/126dab260ae4e1ae176f3bef897ee1508d121a4ff96a1b3fc5898960fff7d799/07.-Stretch_Neck_10166.jpg" /> <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/0e87e05ec98d43997480264f33e94f83308c0427de236d20e166b08fb955495c/20.-Multiple_Exposure_Julien_jun19.jpg" data-mid="157979324" border="0" src="https://freight.cargo.site/w/1000/i/0e87e05ec98d43997480264f33e94f83308c0427de236d20e166b08fb955495c/20.-Multiple_Exposure_Julien_jun19.jpg" /> THE TEAM︎︎︎Client: Serta Canada Agency: Mass Minority CCO: Brett Channer Chief Strategic Officer: Esmé Rottschafer Creative Director: Tyler Serr Art Director: Marina Khouzam Copywriter: Roya Hakami Director: Shin Sugino Production House: Free Society https://marinakhouzam.com/OCASI-Break-The-Behaviour Mon, 07 Nov 2022 01:31:25 +0000 Marina Khouzam https://marinakhouzam.com/OCASI-Break-The-Behaviour CHALLENGE ︎ Get people to recognize that racism does exist, even in the place they'd least expect it (themselves). <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/8e0b6b88d6efecab8ec0f07cf403f9a0f9a2303fe960ad3f1a4beea59f7678c1/SG-1.png" data-mid="158213909" border="0" src="https://freight.cargo.site/w/1000/i/8e0b6b88d6efecab8ec0f07cf403f9a0f9a2303fe960ad3f1a4beea59f7678c1/SG-1.png" /> <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/429db642ba897de64db53ca0209dffd789b66ebc8d5bfaf043521bf88726cbe3/SG-2.png" data-mid="158213906" border="0" src="https://freight.cargo.site/w/1000/i/429db642ba897de64db53ca0209dffd789b66ebc8d5bfaf043521bf88726cbe3/SG-2.png" /> <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/79b6ab60439b11b940642c3ad48b556b9ec5a309443738ff22b52c53d3eb9a09/SG-3.png" data-mid="158213892" border="0" src="https://freight.cargo.site/w/1000/i/79b6ab60439b11b940642c3ad48b556b9ec5a309443738ff22b52c53d3eb9a09/SG-3.png" /> <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/5143646fc2f8f8910c0f399a8136bd3f0c0874274e84f2b635a1a20eb8a2ecd3/SG-4.png" data-mid="158213904" border="0" src="https://freight.cargo.site/w/1000/i/5143646fc2f8f8910c0f399a8136bd3f0c0874274e84f2b635a1a20eb8a2ecd3/SG-4.png" /> <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/3980266131c3022547294c57c7a13ddc0698ceabea5003d74fdd3f77e9a7eb0f/SG-5.png" data-mid="158213898" border="0" src="https://freight.cargo.site/w/1000/i/3980266131c3022547294c57c7a13ddc0698ceabea5003d74fdd3f77e9a7eb0f/SG-5.png" /> <img width="3166" height="1270" width_o="3166" height_o="1270" data-src="https://freight.cargo.site/t/original/i/be4176ac7bc7e6b17cf577cc1f5fb1d8d0b753173b56bf96a38f719aaeec79ed/SG-6.png" data-mid="158213888" border="0" src="https://freight.cargo.site/w/1000/i/be4176ac7bc7e6b17cf577cc1f5fb1d8d0b753173b56bf96a38f719aaeec79ed/SG-6.png" /> <img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/51c9da9e784c377f01370c0c4b13ff8ac5f78586c1904d99308b18f76605b99f/IMG_4089.jpg" data-mid="158125849" border="0" src="https://freight.cargo.site/w/1000/i/51c9da9e784c377f01370c0c4b13ff8ac5f78586c1904d99308b18f76605b99f/IMG_4089.jpg" /> <img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/9608032fe64c7f9f598ed62880c6e116cd3e41ccdf73f710822dc4d45b26ecb5/IMG_4075.jpg" data-mid="158126555" border="0" src="https://freight.cargo.site/w/1000/i/9608032fe64c7f9f598ed62880c6e116cd3e41ccdf73f710822dc4d45b26ecb5/IMG_4075.jpg" /> <img width="2962" height="1710" width_o="2962" height_o="1710" data-src="https://freight.cargo.site/t/original/i/a91d30f079c97af64d69fa1499e1e47c5e0e3a07887fa11ddfcdde353eb0df32/BTB_2.png" data-mid="158125392" border="0" src="https://freight.cargo.site/w/1000/i/a91d30f079c97af64d69fa1499e1e47c5e0e3a07887fa11ddfcdde353eb0df32/BTB_2.png" /> <img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/bf2da97a424ced92b85ad9bb46a4ca84ae09bd49570593ba2622e2e3ecb952c1/IMG_4181.jpg" data-mid="158126666" border="0" src="https://freight.cargo.site/w/1000/i/bf2da97a424ced92b85ad9bb46a4ca84ae09bd49570593ba2622e2e3ecb952c1/IMG_4181.jpg" /> THE TEAM︎︎︎Client: Ontario Council of Agencies Serving Immigrats (OCASI)Agency: Mass MinorityCCO &amp; CD: Brett Channer Art Director: Marina KhouzamCopywriter: Roya Hakami Director: Sean Frewer Editor: Andy Ames AWARDS🏆 2017 Applied Arts Advertising for TV - PSA https://marinakhouzam.com/Celebrate-Slow Mon, 07 Nov 2022 02:01:02 +0000 Marina Khouzam https://marinakhouzam.com/Celebrate-Slow CHALLENGE ︎ To highlight the beauty of slow. ︎HOW? ︎ We went to the Around The Bay Road Race to celebrate a runner... but not the one you'd expect. <img width="2808" height="1872" width_o="2808" height_o="1872" data-src="https://freight.cargo.site/t/original/i/e113d9baa506f32c6b3d367df2ea3fa36becb9635ce3a0b74ffdf645b4802bfd/IMG_0805.jpg" data-mid="158127350" border="0" src="https://freight.cargo.site/w/1000/i/e113d9baa506f32c6b3d367df2ea3fa36becb9635ce3a0b74ffdf645b4802bfd/IMG_0805.jpg" /> <img width="4648" height="2583" width_o="4648" height_o="2583" data-src="https://freight.cargo.site/t/original/i/32d5088e1ac012a12a55fb2dc7588396745da37e6f01ff9a90177c6ce42f6758/ATB_1.png" data-mid="158127519" border="0" src="https://freight.cargo.site/w/1000/i/32d5088e1ac012a12a55fb2dc7588396745da37e6f01ff9a90177c6ce42f6758/ATB_1.png" /> <img width="1398" height="819" width_o="1398" height_o="819" data-src="https://freight.cargo.site/t/original/i/f4f17c6bc696a020fa0d7d3937af64bd78d5b096c73d4ceefc797e8c3d2005e5/RAB4.png" data-mid="158127354" border="0" src="https://freight.cargo.site/w/1000/i/f4f17c6bc696a020fa0d7d3937af64bd78d5b096c73d4ceefc797e8c3d2005e5/RAB4.png" /> THE TEAM︎︎︎Client: Stonemill BakehouseAgency: Mass MinorityCCO: Brett Channer CD: Gary Holmes Art Director: Marina KhouzamCopywriter: Roya Hakami DOP: Blair Locke Editor: Andy Ames https://marinakhouzam.com/Canada150 Tue, 08 Nov 2022 03:47:57 +0000 Marina Khouzam https://marinakhouzam.com/Canada150 CHALLENGE ︎ Create unique packaging for Canada’s 150th birthday. ︎STRATEGY ︎ Be unapologetically Canadian. <img width="3453" height="2213" width_o="3453" height_o="2213" data-src="https://freight.cargo.site/t/original/i/a1f75bf3966872b9b1b6b4e5e896752ca7445e7be3fb73747398f4452e4103be/Stonemill_CHG_C2C_Sliced-OOP_V2.png" data-mid="158285454" border="0" src="https://freight.cargo.site/w/1000/i/a1f75bf3966872b9b1b6b4e5e896752ca7445e7be3fb73747398f4452e4103be/Stonemill_CHG_C2C_Sliced-OOP_V2.png" /> And then we created fun social content out of it too︎ <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/224af185577b480f0fdfe231da7c46a387adf2a9c9c54bb44354a58fee41dd07/Stonemill_CHG_Canoe_Square_V5.gif" data-mid="158285582" border="0" src="https://freight.cargo.site/w/600/i/224af185577b480f0fdfe231da7c46a387adf2a9c9c54bb44354a58fee41dd07/Stonemill_CHG_Canoe_Square_V5.gif" /> <img width="300" height="170" width_o="300" height_o="170" data-src="https://freight.cargo.site/t/original/i/f1877a9d3c049a5bd15ff6d5cc11016a6a83e1e2861ab72f1fbcec86dd352fd0/Hat.png" data-mid="158285783" border="0" src="https://freight.cargo.site/w/300/i/f1877a9d3c049a5bd15ff6d5cc11016a6a83e1e2861ab72f1fbcec86dd352fd0/Hat.png" /> <img width="300" height="273" width_o="300" height_o="273" data-src="https://freight.cargo.site/t/original/i/b5b9617a873da7d21a690654634b5753f4fffc27f415907cb4f648d4f6789080/150.png" data-mid="158285781" border="0" data-rotation="-10" src="https://freight.cargo.site/w/300/i/b5b9617a873da7d21a690654634b5753f4fffc27f415907cb4f648d4f6789080/150.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/78d80af39204563e844c0ffc3b81bbf99feaa51755f6769f9302f0d4b3dad3fa/Stonemill_CHG_Curling-18_Square_V4.gif" data-mid="158285576" border="0" src="https://freight.cargo.site/w/600/i/78d80af39204563e844c0ffc3b81bbf99feaa51755f6769f9302f0d4b3dad3fa/Stonemill_CHG_Curling-18_Square_V4.gif" /> <img width="300" height="340" width_o="300" height_o="340" data-src="https://freight.cargo.site/t/original/i/95f889325cd6817a5c305e1acd46a6819c4d3e2a7c2c13359ffef57e3f3b720c/Beaver.png" data-mid="158285782" border="0" src="https://freight.cargo.site/w/300/i/95f889325cd6817a5c305e1acd46a6819c4d3e2a7c2c13359ffef57e3f3b720c/Beaver.png" /> THE TEAM︎︎︎Client: Stonemill BakehouseAgency: Mass MinorityCCO: Brett Channer CD: Gary Holmes Art Director: Marina KhouzamCopywriter: Roya Hakami Animator: Jacoub Bondre